Viscom will host a ‘World of Inspiration’ special display area that will pull all the threads of visual communication together, whether it is outdoor advertising, digital printing, POS or digital signage. Applications and examples of best practices will be displayed, presentations given and theme discussions offered. At its core will be a 300m2 supermarket which, in cooperation with Wanzl Metallwarenfabrik, will illustrate POS marketing options and trends in store design.

Other components of the World of Inspiration are the ‘Individual Design meets Materials’ and ‘Paper Heroes’ materials exhibitions, ‘Speakers Corner’, the ‘Lunch an Learn’ area, the ‘Inspiration Lounge’, the ‘Digital Signage Best Practice Award’ and the ‘Designmaker Award’.

www.viscom.com