Informa Print and Media Group, the organiser of Ipex and the new Cross Media show, has acquired MediaPro from CloserStill Media. Informa will integrate MediaPro within Cross Media 2012, which runs from 3 - 4 September 2012 at the Business Design Centre in Islington, London.
Trevor Crawford, Informa Print and Media Group group director, said that in turn: “We look forward to further developing the Cross Media brand with the view to becoming an integral part of Ipex 2014.
The acquisition of MediaPro is limited to the brand assets and intellectual property. No personnel will move to Informa Group.
Nick Craig Waller, event director for Cross Media 2012 and marketing director for Ipex 2014 said: “MediaPro is a well-known event brand for the media and marketing community, and we are delighted to be able to integrate it within Cross Media 2012 this year. This will enhance the educational content that we can offer visitors from the marketing community. The agency, marketing, publishing and creative visitor audiences that have gravitated to MediaPro since its launch will find all the guidance and inspiration they need at Cross Media 2012 – it’s a perfect fit.
“Looking ahead to Ipex 2014, the acquisition of MediaPro reinforces our commitment to evolving Ipex to reflect the contemporary print value chain. We fully recognise that marketing and publishers play a critical role in creating, planning and delivering effective multi-channel campaigns with print at its core. With that in mind, Ipex 2014 will have a strong focus on helping media professionals and print service providers collaborate more closely to deliver optimum ROI for the brand owner.”
Phil Nelson, commercial director of CloserStill, added: "MediaPro has come a long way since its launch less than three years ago, attracting an audience of over 4,500 senior marketing decision-makers in 2011. There is a great fit between MediaPro and Informa`s print and marketing portfolio."
Cross Media 2012 is an event for marketers and agencies to discover how cross-platform campaigns can improve ROI, and for traditional print and media owners to understand the commercial implications and opportunities for their businesses.
MediaPro was conceived to help media professionals understand the shifting landscape of multichannel marketing, and to bring marketers, agencies and publishers together with a broad range of technology and solution providers.