AJD Group, of Bournemouth, UK, has become an exclusive HP branded large-format digital print service provider. The group, comprising AJ Print, BPE Signs and Just, has two HP Latex 260 printers and two Designjet Z6200 photo printers and is considering adding a HP flatbed too. It uses HP inks and media, believing this to be the most effective way to deliver reliable quality on a wide range of substrates for diverse indoor and outdoor applications.
Group chairman Andrew Ballington-James said: “We at AJD Group have been in the printing business for many years, and know that to be competitive you need to continuously evolve and move forward. Our decision to exclusively own HP products followed extensive research and testing of different print solutions to help our company expand. We found HP products, along with HP inks from our HP reseller Perfect Colours, to be the most reliable and efficient with the best finish we had seen.”
AJD Group has reported a reduction in printed waste now its end-to-end print components are all HP. It said the fact that both the HP Latex 260 and the HP Designjet Z6200 printers use water based inks as also increased its appeal to environmentally aware customers.
“We use the HP Latex 260 for virtually any application, but the main reason we bought this machine was for self-adhesive banner vinyl, canvas and flag material,” said Ballington-James. “The head technology of the latex printer is the same as the Z series that we own, which enables us to control colour and branding. The technology and the printing methods used by the HP Latex 260 are far superior to any solvent printer we have ever used and the prints are ready to finish and dispatch straight from the printer.”
He added: “The HP Designjet Z6200 was a cost-effective purchase for us as it is more economical on ink than our previous printer, as well as quicker, allowing us to complete more projects with a faster turnaround. Our customers have been very impressed with the quality and the speed that we turn around our work since installing both the HP Latex 260s and the HP Designjet Z6200s. Following this response, we are exploring adding an HP large-format flatbed press in the future.”