Fosco Hayes and Hurdley in Birmingham has become the first print provider in Europe to install the orange ink option on one of its HP Scitex FB7600 printers.
According to HP, the orange ink provides a gamut volume increase of 10% with a Pantone colour coverage increase of 6% and an overall ability to achieve 7% more corporate colours.
“The flatbed converting market is fairly crowded, making competition for campaigns increasingly difficult,” said David Nicholas, managing director, Fosco. “When we were shown print samples of the new orange ink, we were immediately impressed by the stunning impact it gave images and recognised this as a strong USP for us.
“We use our two HP Scitex FB7600 presses to print mostly on EB flute, Corex and card,” explained Nicholas. “While the press can handle films and paper, we usually use our other printers to do that. However, sometimes, scheduling means that printing jobs have to be moved and it’s good to have the ability to move jobs easily.”
Fosco runs two HP Scitex FB7600’s, has two HP Scitex XL1500’s, a HP Scitex TJ8350, a HP Latex 850, HP Designjet Z6200 and an HP Indigo 5500.
“This combination of equipment gives us the ability to undertake a wide range of jobs, attract customers as well as giving us production flexibility,” Nicholas continued. “The real drivers now are the FB7600 presses. The rise in demand for short-run rigid products and our ability to offer value-added services like POP/POS design and retail-ready packaging attracts new work. We fully expect new orange ink and the print quality it delivers to enhance our position as a print service supplier.
Launched in April, the HP Scitex FB7600 Color Pack can add two new colours (orange and light black) to the six-colour set of the HP Scitex FB7600 and upgraded HP Scitex FB7500s. These additional colours can be installed together or added incrementally.