Specialist distributor CMYUK has appointed former Antalis man Michael Crook to the new role of commercial director, consumables division. The company said the timing of Crook’s appointment is key to the ongoing investment CMYUK is making in its online procurement system.
Crook was previously product manager for Antalis’s sign and display division and before that he was with Robert Horne, and a member of the Paperlinx digital solutions’ team.
“Choosing the right materials is key to getting the best results, and this is a principle that applies across all ink formulations. We pride ourselves in helping our customers make the correct selection for the printer and the specific application,” said CMYUK’s Jon Price. “However, the demand for our consumables continues to grow exponentially. By appointing Michael, we can now extend our ability to provide excellent service across our expanding portfolio, and maintain customer relations efficiently and knowledgeably.”
“Joining CMYUK gives me the opportunity of bringing my expertise to a growing company and taking on a new challenge,” added Crook. “I’m looking forward to playing a strategic role in the company’s continuing growth, and helping to align the right products with the best technology.”