Fuchs Lubricants’ new van, with new Silkolene cycling branding was seen by millions when it took part in the Yorkshire stages of the Tour de France. The vehicle wrap was fitted by Cipher Graphics of Stoke which has recently expanded into this market.
Cipher director Jon Sherwood said: “We could see that the demand for vehicle wraps is growing, but we’ve always held the opinion that if we can’t do something properly, we’d rather not do it at all. However, with help and advice from William Smith, and using an experienced fitting team, we decided that we could enter this market with confidence,” continues Sherwood. “By ensuring that we use the correct product for the job at all times we know we can guarantee quality results for our clients.”
The Fuchs Lubricants van wrap was printed onto 3M IJ180Cv3 wrapping film, using an HP latex printer.