More detail has emerged on the Esma organised upcoming Printed Interior Decoration (PID) conference, taking place 26-27 November in Dusseldorf alongside EuroShop, a retail trade fair held every three years in the town. The new large-format print based event will have four keynote speakers who will explain the power of digital print and how it can help creative designers build a successful business model.
The conference will host speakers and exhibitors from Coldenhove Papier, Canon, Durst, EFI, Grünig-Interscreen, Hexis, HP, Kala, MacDermidAutotype, Mactac, Marabu, Pongs Technical Textiles, Saati, Sentec International, SGIA, Xennia. There will be 16 presentations on a variety of topics such as the best usage of water-based inkjet inks for interior design, the power of digitally printed paper for interior decoration or how digital technologies are bringing creative textile printing to the next level.
Elke Moebius, director of EuroShop, explained: “Retail staging is of enormous importance and emotionalising store design has become particularly important as a stand out from e-commerce. PID will show attendees how the new solutions on the market can bring new possibilities thanks to personalised designs connected to limited amounts and highly economical solutions.”
The SGIA is a Platinum sponsor of PID. Other supporters include The Global Wall coverings Association (IGI), and the Association of German Wallpaper Industry which will demonstrate the growing importance of the possibilities in wallpaper printing.