Kaspar Roos, director of InfoTrends’ production workflow software and customer engagement technologies services, is to present at the Customer Communications Masterclass on 18 September in London.
His session will focus on how the world of customer communications is changing and how businesses can obtain better business results by focusing on modernising their customer communications using concepts such as omnichannel customer communications, data analytics, and customer journey modelling.
“I am looking forward to presenting at the Customer Communications Masterclass,” said Roos. “With the rise of new technology and changes in consumer behaviour, enterprises need to be on top of the changes in the communication landscape and establish clever engagement strategies that help them drive the business forward,”said Roos.