In order to bring wide format printing in-house, Lancashire-based Ellison Printing invested in a new Mimaki CJV30-130 supplied by Paperlinx. Since taking delivery, the print company is benefitting from faster turnaround, increased productivity and improved margins.
Ellison Printing is a family owned commercial printer with litho, digital, design, finishing and pre-press capabilities, that has provided quality solutions for over 40 years.
With clients ranging from small businesses to large corporates and public bodies; the company has continuously diversified its business, creating additional revenue streams and evolving its range of services and printing equipment to offer a wider and improved range of services to customers. This commitment to change, combined with a fast and reliable service and outstanding customer service, has seen the firm enjoy growth year on year.
Director Jane Caunce explained that the company had been outsourcing its wide format work but had wanted to bring it in-house for some time. “We recognised that investing in a wide format printer would provide us with better control, enhance our profit margins, and make us more versatile and flexible in providing solutions to our customers,” she said.
The company did some independent research and even considered buying a second hand printer. “Before we made a final decision we approached Paperlinx, and asked them for advice,” said Jane.
The team visited Paperlinx’s Manchester-based Application Centre where the digital hardware specialists conducted a full demonstration of the CJV30 and enabled Ellison Printing to use the technology using their own files and preferred substrates to experience first-hand the value it would bring to their operation.
Paperlinx’s expert knowledge and consultative hands-on approach combined with the machine’s performance led to Ellison Printing confirming a deal that included the Mimaki CJV30 and a number of Keencut trimmers that is enabling it to produce large format imagery for POS, exhibitions etc in-house. As part of the deal, Paperlinx provided training on the new device.
“I was really impressed with the build quality, colour vibrancy and the level of fine detail the Mimaki achieves. Its online cutting capability combined with the wide range of substrates it supports were additional pluses for us,” said Jane.
The CJV30 Series printer-cutter is an award winning integrated print and cut solution from Mimaki and offers flexibility with its four sizing options from 60cm through to 1.6m. Combining high performance with superior print quality, the Mimaki CJV30 has print speeds of up to 17.5m²/h and runs with Mimaki’s SS21 fast drying, outdoor durable inks.