The marketing programme for Fespa 2015 has kicked off, calling for print service providers to ‘Discover Your Universe of Print’. The event, which will be held in Cologne, will run 18-22 May next year and occupy 62,500m2 of exhibition space in the new north halls of KoelnMesse, making it the largest Fespa Global Expo.
The show’s space exploration theme emphasises the galaxy of growth opportunities that exist for printers, if they take time to look beyond the day-to-day running of their businesses.
Fespa divisional director Roz McGuinness said: “With no other international print event in 2015, Fespa in Cologne will offer visitors the most comprehensive constellation of print and related technologies.”
The sold space for Fespa 2015 already equals that of Fespa 2013 and continues to attract potential exhibitors. As in 2013, visitors will find Fespa 2015 structured around three key zones - Fespa Screen, Fespa Digital and Fespa Fabric, each represented by its own planet on the website and other campaign collateral. The ‘planet’ device will be used to help visitors navigate at the show in May. The event will also give visitors the option to join other satellite events under the same roof – such as the co-located European Sign Expo, with its focus on non-printed signage.