Agfa Graphics’ new Apogee StoreFront and Asanti StoreFront 3.1 release includes additional features like support for kitting, discounts and promo codes.
A product kit groups different products into one single offering. For example, a stationery kit may contain a point of sales display with printed contents and matching window stickers. Agfa’s StoreFront uses a wizard to take the print buyer through all the necessary steps to personalise each item in the kit.
“To make Web-to-print a success for the print provider, online ordering must be simple for the user,“ said Andy Grant, global head of software, Agfa Graphics. “The kitting wizard is a good example how the software helps to simplify the ordering process for novice users and helps avoid shopping cart abandonment or incomplete orders.”
Discounts and promo codes
Apogee StoreFront and Asanti StoreFront 3.1 also feature support for promo codes, which entitle discounts to users on one or more orders.
“Discounts and promo codes are essential features for B2C stores that can also be very effective in private B2B environments that are operated by trade printers or target print brokers and creative agencies,” added Grant.