Keith Ferrel, founder of New Zealand-based Cactus Imaging and industry guru, has been appointed to the board of global directors for Dscoop. He has been a member of the Asia Pacific board for three years and recently became its chairman. It is expected that he will play an integral role in promoting the benefits of Dscoop to the sign and display sector.
“The value Dscoop provides for its members is immense,” said Ferrel. “It has provided Cactus Imaging with numerous opportunities and additional industry and technical knowledge that has enhanced the business for both the company and the staff. As Dscoop grows its worldwide membership, the expertise and advice provided by this ever-expanding community provides further value to our company. This is why the introduction of a free membership scheme and the prospect of the organisation significantly increasing its reach presents such an exciting time for all Dscoop members.” 
“Ferrel’s diverse industry background and relationships with industry and HP partners has brought a broader perspective to the Dscoop community” said Dscoop global chairman, Gary Peeling. “He will help the board fashion Dscoop’s direction for the future.”
Founded in 2005, Dscoop (the Digital Solutions Cooperative) is a worldwide community of PSPs that use of HP digital print technologies (including HP Indigo, Scitex, high-end latex and the Inkjet Web Press).