SignAway in Esher, Surrey, has merged with Danish companies LogoPaint and 5m Print to form new branding and signage company Amayse. The three operations will retain their current sites, people and kit but operate as one entity, with former LogoPaint CEO Kurt Henning taking on that role at the merged company. SignAway managing director Greg Craigen becomes MD of Amayse.
Craigen said of the move: “SignAway is delighted to merge with our long-term partners LogoPaint and 5m Print. Amayse allows us to offer a much wider range of products to our current 
clients and to better service new global clients through our additional locations. It’s an exciting time for the new company, with ambitious growth targets, particularly in the US.”
Henning added: “We chose the name Amayse because we aim to create innovative and stand out event signage and branding that will stop people in their tracks. LogoPaint is pleased to be part of Amayse, merging with SignAway and 5m Print, to offer a complete and global solution to our combined clients’ branding and signage needs.”
Amayse will offers a consultative service, advising clients on the best branding options for their venue or stadium, including: 3D signage, virtual advertising, venue and event branding, and super-wide digital printing.