Hop Industries takes sustainability initiative

Synthetic paper manufacturer Hop Industries has published a guide for retailers that highlights how substrates used for in-store signage can positively or negatively impact their sustainability initiatives.

“Choosing the right durable substrate for in-store signage is important for retailers that must meet quality and sustainability mandates, and our guide provides insight about exceeding both,” said Jack Smith, senior VP, Hop Industries. The guide compares durable substrates - such as its own 100% recyclable Hop-Syn media - and highlights recyclability and eco-friendly manufacturing processes that can contribute to retailers’ green initiatives. Examples of signage range from retail banners and block-out window posters to hang tags and promotional cards, which require durability and a lasting impact.