OKI makes key strategic organisational change

Oki Europe is bringing together its entire Europe, Middle East and Africa (EMEA) sales operation (with the exception of Russia) as one legal entity on 1 January 2018, with Poland and Finland joining the other companies later that month. The intention is to make it more efficient and agile.

  “As we work in an environment which is highly competitive and where customer requirements are continuously changing, we recognise the need to be identified as a credible brand. Bringing all our sales companies into one legal entity with a strong yet simple structure and consistent approach, will help us drive that confidence while maintaining sufficient flexibility to deliver on differing customer needs” said Dennie Kawahara, who became MD of OKI Europe in November.   He added: “We believe as a company OKI Europe has been demonstrating this flexibility, evolving our product lines with the changes in business brought about by the digital revolution and ever-present need for unique demands, while maintaining our high quality at affordable prices. Now as one united business, we believe this decision further enhances our capability to serve our customers and partners in a more consistent, effective and agile way and we are in a good position to move further forward with more confidence as a single robust and resilient operation.” See ‘What They Say’ interview with previous Oki MD Terry Kawahima at: http://ow.ly/Y9UZ30hmUg6