EFI uses Connect 2018 to debut new products

EFI has used its Connect user conference in Las Vegas this week to debut several new EFI products. These include the Vutek HS HS125 Pro and HS100 Pro Fast-4 hybrid flatbed/roll inkjet printers that offer a range of 4-colour grayscale modes - with speeds up to 225 boards per hour - and the Vutek FabriVu 340i soft signage printer, said to provide a lower cost of entry into the market by offering fully integrated inline sublimation without compromising engine speed or quality.

EFI has also been demonstrating upcoming Fiery products - Fiery Command WorkStation for wide- and superwide-format inkjet, and Fiery Navigator dashboard analytics for wide- and superwide-format inkjet. Among other introductions at Connect, EFI is the iQuote estimating/quoting package for versioned and variable-data digital print work, and Optitex 3D Design Illustrator, a plug-in tool for the fashion textile space. Version 6 of EFI's Enterprise Commercial, Midmarket Print, Publication, Quick Print, Packaging and Corrugated Packaging Productivity Suites for end-to-end business and production MIS/ERP workflows were shown too. Much has also been made of the new MarketDirect cross-media customer engagement tool that builds on the DirectSmile platform. Designed for use by printing companies, agencies, marketing service providers, educational institutions and small to medium corporations, it gives users the ability to develop, distribute and track customer communications for loyalty programmes, offers, newsletters, surveys and other communications. The software is available as a standalone application or alongside EFI's leading W2P solutions.