New report from InfoTrends

InfoTrends has released a new study entitled ‘Looking for Big Opportunity in Graphic Communications and Specialty Printing’. It identifies key trends, investments, opportunities, and best practices of firms that offer sign, display, and specialty graphics.

Over 300 respondents across five types of organisations - which needed to generate revenue related to sign, display, and specialty graphics - took part in the online survey. One major trend identified in the research is that wide-format is a growth market. The share of surveyed firms reporting wide format volume increases outnumbered those reporting decreases by 17 to 1. In addition, nearly half of respondents (48%) plan to purchase a new wide-format device in the next two years. Core areas of study include: - application, purchasing, demand, and profitability trends - providers’ marketing and operational priorities, challenges, and trends - equipment ownership and investment trends - volume and application trends by wide-format technology - media usage trends - wide-format workflow trends