Pre-registration for the new Cross Media show is now live. Canon UK and Fujifilm are among the latest to have confirmed they will exhibit at the event which will take place at London’s Business Design Centre on 3 - 4 September and designed to provide marketing professionals, commercial printers, publishers, advertising and creative agencies with an insight into the current capabilities and future potential of media such as print, the web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media.
The BAPC, BPIF, the Institute of Direct and Digital Marketing (IDM), Direct Marketing Association (DMA) and the Professional Publishers Association (PPA) have all thrown their weight behind the show organised by the Informa Print Group.
Antony White, Canon’s European an UK professional print product business developer-solutions, said: “Canon has a clear cross media proposition to help customers understand the business benefits of combining online and offline channels to create effective, measurable campaigns. By bringing together marketers, design agencies, publishers and print service providers, the Cross Media 2012 event is a perfect fit in our cross media strategy and we’re delighted to be exhibiting.”
Graham Leeson, European marketing communications manager, Fujifilm, added: “The Cross Media exhibition represents an ideal opportunity for Fujifilm to communicate both upstream the latest ideas and initiatives in print to brand owners, as well as to printers who are looking for the most recent technologies to broaden their offerings. We are excited to be involved in the debut show and believe it will become a regular diary date in both the marketing and print industry’s calendars.”
The Cross Media show floor will be divided into three distinct zones: Print, Publishing and Innovation; Design and Creative Media; and Digital and Direct Marketing. Each zone will have theatres featuring a programme of impressive keynote presentations from high-profile brands, demonstrations, workshops and case-studies which will explore the challenges and opportunities in developing cross media strategies.
Comments Nick Craig Waller, Cross Media 2012 marketing director said: “We’re absolutely thrilled with the growing support from such a wide range of marketing and print organisations, associations and suppliers. This clearly highlights the need for a dedicated cross media event that brings all the different cross media stakeholders together under one roof.”
OgilvyOne Worldwide, one of the UK’s leading digital and direct customer relationship marketing agency, is a huge supporter of Cross Media 2012. Donna Brown, Joint Head of Production comments: “We have seen an increased trend and need towards helping our clients to talk to their customers by using the most appropriate channels. A combination of offline and online channels is the smartest way to be communicating our messages, so Cross Media 2012, is in my opinion, perfectly placed and perfectly timed, to help us to understand how to do that better.”
www.crossmedialive.com