The growth of soft signage and its potential profitability has led Wolverhampton-based Digital Imaging Services to buy an MTEX 1800 printer.
Digital Imaging Services (DIS) specialises in project-based work mostly in the retail, automotive and events sectors. “We were one of the first companies in the Midlands to specialise in grand format digital printing and installations when we started up in 1996, and since then we’ve built up a reputation for offering quality, reliability and creativity,” said managing director Mark Bradley. “The first project we delivered with the MTEX 1800 was an event for D&AD.”
Bradley explained that the company already had UV, solvent and aqueous printers but wanted to make a move into direct-to-textile sublimation printing.
“We pride ourselves on offering bespoke complete solutions, and that means being able to offer reliable, consistent printing across a range of applications and media, including high end graphic solutions such as retail lightboxes.
“The quality of print from the MTEX - the depth of the blacks as well as the consistency and vibrancy of colour - made it a winner for us.
“But quality is no good without productivity in the commercial world - you can’t have a machine that will print just four perfect flags a day when you have an order for 100s. The MTEX delivers on every level, including speed, reliability and colour matching, offering us a competitive edge.”
DIS’s plan for the MTEX 1800 is to initially offer new and improved products to existing clients, then grow the client base.
“At the moment we’re working with a Scottish whisky company on gallery graphics that they’ll probably use for the next five to ten years, which is great for their needs, but for the retail and events markets for example, having graphics you can change as often as once a month or seasonally is a continued attraction.
“Soft signage printed direct-to-textile offers excellent quality graphics, easier transport and reduced potential for damage, and simple replacement using today’s frame systems - perfect for regular promotions, events and other bespoke graphics, at an affordable price.”