New York-based large-format print business Carisma has created ten eye-catching 3D printed graphics to promote Sony Pictures’ summer blockbuster, Ghostbusters, using its Massivit 1800 3D Printer.
The promotional campaign saw Carisma produce the ten 4.27m 3D printed images of the iconic ‘No-Ghost’ sign, which serves as the logo for the movie.
The ten models were 3D printed in Dimengel material over ten days before being affixed as illuminated 3D printed wraps onto a fleet of double-decker buses and used nationwide during a month long campaign.
Carisma’s Ghostbusters campaign follows an earlier project with Sony Pictures in which the company was commissioned to produce similar visually-striking 3D printed bus wraps for The Angry Birds Movie.
“Sony Pictures was so blown-away by the attention generated around The Angry Birds Movie campaign that it sought something similar for Ghostbusters,” explains Gil. “As a business owner, retaining clients by undertaking repeat work is critical and this is a clear example of how the Massivit 3D Printer enables us to do exactly that.”
Previously, Carisma produced large format applications using mixed substrates including cut illuminated acrylic, PVC boards and lenticular lenses. According to Gil, the Massivit 1800 3D Printer has added a new dimension to his business and has significantly enhanced its service capabilities. The company can now offer game-changing, engaging 3D elements with traditional 2D applications to elevate the creative possibilities for its vast client portfolio. These clients include the likes of Macy’s, Disney and Samsung.