3D sporting events signage specialist Amayse has launched a patented system that allows two different printed images to be displayed to different camera angles from the same space - doubling branding possibilities for TV exposure. 2View CamCarpets are made of a lightweight, foam structured material with a heavy backing which includes an anti-slip layer.
They are produced in-house by Amayse, digitally printed and cut using a modified material cutter, with small holes to allow for drainage.
2View CamCarpets have already been used by the England and Wales Cricket Board (ECB) at the 2016 NatWest T20 Blast Finals Day at Edgbaston and by Bundesliga team, Vfl Wolfsburg. The products was also displayed at the England v Spain game at Wembley on the 15 November for which four 2View CamCarpets were produced and positioned behind the goal lines - two nearside and two farside. This enabled The FA to display different sponsor images on the UK and international feeds.
Greg Craigen, managing director of Amayse, said: “We are the world leader in 3D signage for televised sports events and, whilst we are building innovations in virtual branding too, we believe there is still room to develop the technology available for on-pitch branding. 2View CamCarpets is a great example of that.”