Oasis has a new identity as Oasis Graphic Co. and branding that encompasses the company’s heritage and innovation as it enters its 28th year. The move follows the appointment of brand and marketing strategist Hayley Hall last year, and includes the development of an internal and external brand strategy.
Hall said: “With businesses that grow organically there can be a tendency for a logo or strapline to follow on from the early days that may not encompass what the company is about now or represent key messages. Getting under the skin of what we are about as a company and where we want to head was crucial in developing a new identity.”