StackaWraps, UK specialist supplier of oversized 3D photo-realistic printed product replicas, has introduced a 3D Shelfies product for the retail market. These are free-standing display/stocking units that range from 4ft to 8ft in height and combine a printed stretch fabric cover over a lightweight frame to replicate merchandise.
Using its patented software, StackaWraps takes a 2D photo and can turn it into a fire-resistant wrap that is zipped up over a bespoke made skeleton framework. The result is a 3D display unit, with multiple shelving options. The Shelfies are designed as bespoke assembly kits and are supplied flat-packed.
Richard Mark Peter, co-founder of StackaWraps, believes there is a real opportunity for a true partnership approach working with like-minded, forward thinking POS, display and shop-fitting businesses. He said: “We are very keen to develop mutually beneficial partnerships with POS suppliers on the basis that we manage the specialist process of converting a 2D image to a 3D printed stretch fabric vinyl cover. We would also provide the necessary CAD files which will allow our partners to produce the internal structure using their existing cutting equipment. If required, we can also supply fully finished units, but we see that there is a real opportunity for our partners to have much greater control over lead-times and pricing if they produce the internal frames themselves.”
In respect to developing the Shelfies concept Peter outlined the StackaWraps approach: “We recognise the need to help companies promote Shelfies to their clients, so we have put considerable investment into being able to supply ‘mini-samples’ and computer-generated visualisations to our partners. We can even help them experience producing their own 6ft champagne bottle with internal shelving units to act as the ultimate sales presentation tool. To show how straightforward the construction process is we have also produced a short video showing a Shelfies champagne bottle being put together.”
