New OKI app targets retailers

OKI Europe has used Viscom Italia to launch a smartphone app, the ‘OKI AR Showroom’, which enables users to visualise OKI’s devices as well as communications materials through the use of augmented reality (AR).

Designed for retailers, the app is free to use and language agnostic. Users can visualise how OKI’s range of printers, combined with ad hoc software platforms, will fit within their own work environments by aiming their camera at a desk or work surface and selecting an OKI device from the screen. Retailers can also discover the breadth of PoS materials that OKI’s retail solutions can offer - at the touch of a button - in-store. These include drop banners, posters, shelf signage, number plates and stickers on a range of media types, sizes and weights, including waterproof, magnetic and pre-cut media. Users can view all of these applications in situ, within their own retail environment. “For more than three decades we have focused on customer-led innovation, including the ground-breaking launch of Europe’s first LED printer,” said Javier Lopez, general manager, vertical solutions, OKI Europe. “Our new AR Showroom app is another industry-first, helping businesses understand how OKI printers can print on an amazingly wide range of media. Additionally, customers can print in large-format, up to 1.3m in duplex for highly impactful hanging banners to engage customers and drive sales. The app will enable retailers to open up a world of print possibilities and understand that by bringing printing in-store they can become more creative and responsive to their visual communications needs.”