To boost its brand-building effort, Italian-based Pixartprinting has created 'Your Vital Signs'. Through the experiences of eight athletes, the project will express the intrinsic values of corporate business by associating them with those of extreme sports such as trail running, downhill mtb, freestyle kitesurfing, speed skiing, freeskiing and wingsuit skydiving.
“The athletes selected for 'Your Vital Signs' represent the elite in their disciplines, a benchmark, just like Pixartprinting is a benchmark for online printing in Europe,” said its sales and marketing director Andrea Pizzola. “This project's main message is that we can bypass our limits through constantly employing self-discipline as a means to grow and keep on improving. The same approach that makes our operational strategy distinctive,”
The project originated with the creation of the team featuring Veronika Widmann (downhill mtb), Nuria Picas (trail running), Gianmaria Coccoluto and Francesca Bagnoli (freestyle kitesurfing), Markus Eder (freeskiing), Marco Pistolesi (wingsuit skydiving) and the brothers Simone and Ivan Origone (speed skiing). The athletes are turning into ambassadors for the multi-faceted Pixartprinting brand by telling the unique stories of their achievements.
A posse of photographers, led by the Pixartprinting team, will be literally shadowing them, documenting their pre and post-race activities. All their efforts in training and in competitions will be recorded, through pictures, video and original content designed to generate web, print, social media and direct mailing campaigns. Director Simone Manetti was hired to develop the narratives and create short video-clips dedicated to each athlete. The goal is to turn it into a documentary film.