Case study from Infigo Software

Infigo Software is excited to announce a new deal with PersonalisedLuggage.com, bringing yet another product to market using the infinitely versatile software solution, Catfish.

Personalised Luggage and Catfish combine to redefine thoughts of traditional web-to-print. Mass production and product standardization, the foundations of the industrial revolution and 20th Century industrial production are now in the back seat. Gone are the days of, ‘You can have any colour you want as long as it’s black’. Off-the shelf is not an option for the discerning consumer these days as personalisation is now achievable across almost anything you can care to imagine. Mass customisation is the new mass production. The movement towards mass customisation has taken another leap with the possibility of personalised suitcases that can be easily produced by Personalisedluggage.com. These are readily available, produced at relatively low cost and have added longevity by the means of interchangeable new personalised designs time and again without re-ordering an entire new suitcase across multiple storefronts’. Company founder and Director at Personalised Luggage, Stephen Isaacs, ‘We’re hugely excited to be working with Infigo Software. Their software solution readily combines with what we wanted to create and bring to market. The bespoke web portals they provide are user friendly and work across numerous storefronts from one host platform. We are very excited for the future and how we can apply this process Infigo Software’s Customer Success Director, Greg Young, notes, 'The entire Infigo Software team are delighted to be providing MPH and PersonalisedLuggage.com with our flexible platform. It’s great to see another unique application being used through Catfish. It shows that the mind-set is changing from the old perception of web-to-print being variable data on just business cards, to this exciting opportunity to personalise luggage! We are confident that this will be the start of a long and successful partnership'. PersonalisedLuggage.com is a subsidiary of MPH Enterprises and the deal with Infigo Software will see the two companies joining to expand the range of personalised products available to B2C clients and B2B2C clients. PersonalisedLuagge.com represents a small, but not insignificant, arm of the personalised and promotional products that MPH offer. The market for PersonalisedLuggage.com underlines the dual ability of Catfish to work as a great B2C storefront for clients who need the dual ability to offer B2B and B2C. The deal also highlights the work of Infigo Software’s in-house marketing team, Netkandi, who have worked closely with Personalisedluggae.com to build, skin and create content for the site. Stephen continues, ‘Netkandi have been excellent in helping us ensure our website performs to the highest possible standards. Our rebrand includes addressing the B2B sector, and the new content is SEO enriched and far clearer for customers to understand, meaning they don’t leave the site looking for more info elsewhere on airline/size guidelines, and we don’t need to deal with endless FAQ requests as the site copy answers all of these’. Netkandi Director, Chris Minn, “This is such a well-rounded partnership with both parties combing to make the other stronger. It’s good to see MPH not only offering their clients tailored B2B storefronts but also creating a B2C personalised offering that crosses the traditional web-to-print boundaries. This forward-thinking company is constantly looking to push their offering to the next level, we are excited to not only be building their B2C offering, Perosnalisedluggage.com, and promoting the brand but also using their own product offering for our marketing campaigns.“