Mon, Mar

Widthwise 2020


The 2020 Widthwise report is - just like 2020 as a whole - like no other.

When the main Widthwise survey was conducted at the start of this year - as it has been for 13 years now - coronavirus had hardly been heard of on these shores. By the time of drafting the analysis the UK was in lockdown - the aftershock of which will be felt for some time to come.

So what we’ve done is bring you ‘before’ and ‘after’ stats in this report, having conducted another Widthwise poll over the summer.

228 of the UK and Ireland’s large-format PSPs provided detailed information in the initial poll - once again making it the biggest independent, domestic study of the sector.

88 companies then responded to the follow-up survey intended to put those findings in the context of the ‘new normal’.

An enormous thank you to all who took part.

Within the report pages you will find easy-to-digest graphical representations of the information and data gathered in both polls, together with analysis of the stats and associated editorial commentary on doing business in this changed world.

We hope it helps you move your print business forward towards a post-Covid-19 - and post-Brexit - Britain.

The Image Reports Team

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