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Tue, Aug

Do print buyers care about social media? If I was to answer that question honestly, I’d have to say “I hope not”. I’d like to say we are conspicuous by our absence but that’s wrong – we’re not there and very few people, let alone clients, have noticed.

Every so often I’m reminded why I loathe marketing departments. This is an unhealthy state of mind, I know, as they are Mole Graphics’ principal customers, but they always seem to have a high horse in the vicinity to climb onto whenever you’ve made a mistake or, worse, they’ve made a mistake and want to blame someone.

There's an awful lot ducks can reach us about teamwork. I like the way they sleep in the open, in a row - hence the expression "ducks in a row" - and the duck on both ends of the row sleeps with one eye open so they can spot any hazards. If their sleep is disrupted, the ducks reshuffle so the ones who were keeping watch move to the middle of the row and get some kip.

The other day I asked my sales director to name his favourite book on sales. "Influence by Robert Cialdini", he replied. When I asked him why it was his favourite, he laughed and said: "Because it's the only one I've ever read."

Ever have one of those days at work where you get on everyone’s nerves - including your own. I had one recently and I still don’t know why. Granted, I dropped my iPhone, cracking the screen so badly that even those nice people at Timsons couldn’t replace it. Later, I discovered that we were mysteriously - and worryingly - behind schedule on a major job. And at lunchtime, I was invited by LinkedIn to congratulate someone I’d never heard of on their new job.

Virtual reality makes me sick. And I mean that quite literally. I tried it the other day, courtesy of a friend of a friend, and felt a bit groggy. That isn’t uncommon. The human lab rats who have been pioneering this technology in various R&D experiments talk of getting their “VR legs” just as sailors discuss their “sea legs”.

The late Leonard Cohen still makes me smile. On my favourite of his albums, ‘I’m Your Man’, is a song in which he grumbles “Now I’m in trouble with the jazz police.” It’s a daft song, not one of his greatest, but it resonates with me because I often find myself in trouble with the brand police.

Comedian Rufus Hound said 2016 was the answer to the question: what’s the worst that can happen? It can feel like that. The words ‘President Trump’ still sit oddly on the tongue. Every time I see him, I wonder, as somebody said of John Major, “If you were a self-made man, would you make yourself like that?” Presumably, the Pentagon people aren’t dumb enough to give him the real nuclear codes.

I don’t want to be the next Steve Jobs, Richard Branson or Alan Sugar. Just thought I’d put that out there because, after attending a seminar the other day, I learned something - but what I learned was the exact opposite of the lesson the seminar was supposed to teach us.

What would your ideal finance director be like? It’s not a question I ever asked myself until the other day when I got a PDF on the topic from one of those double-barrelled super accountants.

In my younger, more impressionable days, I was an avid reader of books that promised to tell me how I could manage my business better. I was a particular fan - and this will date me - of Tom Peters, the outspoken American business guru and author of such bestsellers as ‘In Search Of Excellence’, ‘Liberation Management’ and ‘Thriving On Chaos’.

News of the fire spread through Drupa’s exhibition halls like, well, wildfire really. Turned out it was not in the exhibition centre itself - so none of the 300,000 visitors tramping through the halls in search of enlightenment, excitement or a coffee were in any danger - but in a building full of migrants nearby.

The Russian government insists that Vladimir Putin has no opinion about Brexit. If so, he must be unique. I suspect that, like me, you have long since stopped listening to the posturing and pontificating on either side of the campaign – although the celebrity endorsements can be quite amusing. For every Sir Michael Caine who wants us out, there’s a Paul Cook, the Sex Pistols drummer who insisted that Brexit isn’t “punk”. Glad we’ve got that cleared up.

Noel Coward put it best: “The customer’s always right, my boys/The customer’s always right/The son of a bitch/Is probably rich/So smile with all your might.” Sometimes, it can take a lot to smile. Like the other day, when a customer phoned me just after we’d done a reasonably complicated rush job for him at a nanosecond’s notice and complained that he thought our prices were a bit steep.

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