Martine Padilla, president of US-based printing strategy company Sophizio and director of the Sustainable Green Printing Partnership, shows how printers are now harnessing the power of their sustainability efforts.
When sustainability is broadly defined as ‘global prosperity,’ encompassing fiscal, social and environmental responsibilities, the sustainability priorities of big brands vary - usually driven by the impact of their own footprint. Goals for some companies include simple, passive initiatives such as ‘reduce, reuse, recycle,’ and for others it includes much better-defined goals including reduced waste, natural resource use reduction, emissions reduction, increased use of renewable energy, elevated labour practices and entire supply chain lifecycle analysis.