The World Out of Home Organization (WOO) has seen another 13 orgaisations join its ranks - eight of them from the APAC region, three from Europe, and one each from the US and Africa.
The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong.
Four of the new members are international or national media owners, five are OOH service providers/suppliers, three are global media agencies, and one is a national OOH association.
The new members are:
Landsec, OOH service provider/supplier, UK
Out Medya, global media agency, Turkey
Panout Medya, global media agency, Turkey
Guangzhou Metro Media Co, national media owner, China
Adtech, OOH service provider/supplier, Singapore
AMLI, national OOH association, Indonesia
CUZ, a creative media art company, Republic of Korea
E Ink Holdings Inc, OOH service provider/supplier, Taiwan
Media Department Tokyo Inc, national media owner, Japan
Indaba Billboards and Media, national media owner, South Africa
DynaScan Display, OOH service provider/supplier, USA
Anima Advertising, international media agency, Spain
Schiphol Airport, national media owner, Netherlands
WOO chief operating officer Mark Flys said: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice in all sectors of the medium is providing real value to the industry and attracting the leading players in every region.”