Optimus is using Drupa to launch various new modules to its dash MIS system, including Cloud Mobile and Cloud Mobile Sales Manager which will allow on-the-road salespeople to provide customers with instant quotes and take orders via a tablet device.
Other new modules include dash Sales Generator, which enables print companies to evaluate the impact of sales generated through various data analysis criteria, such as top selling products, most profitable customers, least profitable jobs etc. The analysis can be used dynamically to profile customers by a wide range of criteria thereby enabling the understanding of buying trends and habits. Once profiled, the results can be used for targeted, incentivised promotions.
New dash Campaign Manager uses the data available in the dash Sales Generator to enable the sending of email or printed mail-shot campaigns to those targeted customers and prospective customers identified as sales opportunities.
The Cloud Mobile module is specifically designed for salespeople using mobile tablet devices on the go and allows them to not only to get instant quotations and take orders, but view customer specific information including job history, current job status and quotation history.
Cloud Sales Manager allows the immediate updating of diary events, planned actions, proposed actions and historical information of the interaction between the sales team and their customers.