Tower Printing is the first UK printer to invest in the GMG ProductionSuite wide-format colour management and workflow solution. The London-based business signed the order at Sign and Digital 2012.
Wide-format print currently accounts for 60% of Tower’s production, and is growing fast with clients that include Estée Lauder, Odeon Cinemas, The Old Vic, and the Bluewater shopping centre. Products cover the spectrum of indoor and outdoor signage and display: POS displays, lightboxes, posters, hoardings, banners and flags.
Tower’s wide-format printers use a combination of water-based, UV and latex inks on substrates that include banner stock, paper, cardboard, clear acrylic, PVC and self-adhesive vinyl. “This is where GMG ProductionSuite comes in,” explained Jones. “The premium brands we work with demand consistent, comparable colour across multiple products and a real mix of media, in a host of formats for viewing at close quarters and long distance. GMG ProductionSuite will deliver standardised colour across all our wide-format machines, both the current line-up and any future investments. GMG has quickly become the de facto colour standard for wide-format work.”
He added that a key USP of GMG ProductionSuite is the combination of consistent colour rendering with powerful workflow management. “Its workflow tools will speed production significantly, giving us a further capacity boost from our existing kit. We really like the EcoSave option, which lets us cut back on ink consumption without affecting colour quality and visual impact. Based on our annual ink spend of around £35,000- £45,000, GMG ProductionSuite will pay for itself within 18 months.”