Screen and litho consumables company Your Printing Supplies has been renamed Your Print Specialists and has joined the Mimaki reseller channel supported by exclusive UK and Ireland distributor Hybrid Services.
The Newcastle-based company will now focus on introducing wide-format to printers in the North East of England. To reflect this multi-disciplinary approach, the YPS logo has become an eye-catching rainbow motif – designed to be a visual reminder of the broad spectrum of products and services it now offers.
"We realised there was an opportunity to build on our excellent channel and brand loyalty in the North East by introducing wide format opportunities to our customers," said Garry Brown, managing director of YPS. "Our rebrand reinforces that we are the perfect specialist technical partner for all those in the wide format print space – particularly businesses looking to take advantage of the possibilities offered by digital print.
"Resultantly, we were looking for the right partner to provide market-leading digital technologies to our channel," Brown continues. "We quickly identified Mimaki for its world-renowned range, and for its UK master distributor Hybrid Services, which has the same, prominent customer service ethic as we do. Together, our goal is to increase customers' profitability and competitive advantage through the Mimaki range of digital products."
YPS will soon launch a new demonstration suite to give interested parties the chance to investigate the broad range of Mimaki technologies on offer. Visitors will be able to see the Mimaki JV33 family and the UJF-3042FX flatbed desktop printer, plus complementary products such as SignLab and Colorgate software, plus cutters and laminators.
The partnership between YPS and Hybrid Services has already proven successful, with two Mimaki machines snapped within days of the agreement. Display and brochure printer PPD has invested in a Mimaki JV33-160 while Aztec Colourprint has made its first foray into digital with a 1.3m JV33-130.
www.yourprintspecialists.co.uk