Chime Communications company Icon has been named the official provider of look, wayfinding and signage services for next summer’s Commonwealth Games in Glasgow. Icon, which becomes a sponsor of the games, will be responsible for dressing all the venues - in the host city and beyond - with a distinctive Glasgow 2014 design. As such it has already begun its search for Scotland-based manufacturing and crewing companies to help it deliver.
Icon has previously provided branding, production and installation solutions to some of the world’s highest profile sporting events including the London 2012 Olympic and Paralympic Games, UEFA Champions League, UEFA Euro 2012, ECB international and domestic cricket fixtures, Ryder Cup 2010, Wimbledon and the past two FIFA World Cups.
For London 2012, the company was brought in by LOCOG to produce and implement the London 2012 brand in all 192 Olympic competition, training and non-competition locations, as well as being responsible for the roll out of the London 2012 visual ‘look’ nationally. Elements this involves are bunting, lamppost banners, fence scrim and wayfinding signs.
For Glasgow 2014, Icon will be embedded within the organising committee’s Glasgow headquarters as part of the look and wayfinding team in order to scope, produce and install materials across the games venues. The company said it will pro-actively seek to engage local knowledge and resources which, combined with its own international experience, will ensure the best possible results are delivered. Consequently, Icon has already reached out to various companies.
David Grevemberg, Glasgow 2014 chief executive, said: “Icon understands the passion that the Glasgow 2014 Commonwealth Games will ignite and I am sure it will be a major contributor in creating the atmosphere that ensures the games will be long remembered.”
On the appointment, Icon CEO John Francis, added: “We are really excited about this opportunity. We are looking forward to working with the Glasgow 2014 organising committee to deliver a comprehensive and unified look across the Commonwealth Games venues, the city of Glasgow and the rest of Scotland. We will also be scoping and implementing the wayfinding signs that will guide spectators from transport hubs, into and around the venues.
“This is a large and complicated project, which is why we are providing an experienced team who have a proven track record of delivering this kind of complete service on major events, most recently for London 2012. We are confident of delivering a spectacular look for the Glasgow 2014 venues, for Glasgow and for Scotland.”