Viscom continues to grow, attracting 13,277 visitors to the recent event in Dusseldorf. That’s a 9.7% increase on the 12,100 attending Viscom Frankfurt last year. With 350 participating companies, this year’s show also set a new exhibitor record, gaining 7% in the comparison with Viscom Frankfurt.
“Viscom has definitely reached the goal we’ve steadily worked toward in the past seven years – developing it into a 360-degree trade fair covering all aspects of holistic marketing and visual communication,” said director Petra Lassahn.
The ‘Viscom World of Inspiration’ illustrated this all-inclusive perspective. On 700m², this special show presented best practice examples from store design, POS marketing, digital signage as well as printing technology, packaging and object design. Viscom said that especially in the context of POS and display marketing, this approach attracts more and more manufacturing and retail brands, driving home the point by Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland, “that Viscom, thanks to its repositioning, now appeals to the entire spectrum of visual communication in design and brand communication.”
Michael Wartmann, marketing manager of Mutoh Deutschland said: “Lots of customers are now saying, ‘Let's go to Viscom first before making our final decision’.”
Manuela Ernst, who made her first appearance at Viscom as the owner of Instore Solutions presenting an interactive shop window that generated great interest, and said: “Leading German consumer electronics and telecommunications companies visited our stand."
“Viscom unleashes creative powers of imagination, especially because it brings together technology innovations from a wide range of sectors, all sharing one goal: to promote cross-media product marketing. This opens up new horizons, and it's why Viscom is so inspirational,” added Lassahn.
That’s why ‘Inspiring your business’ will be the tagline of the upcoming Viscom Frankfurt 2014 which will be structured into six core segments: large-format printing, signmaking, digital signage, POS display, POS packaging and object design. With POS packaging and object design, two new trade fair segments will also be repositioned. Moreover, the new profile will be reflected in the hall configuration: Viscom will occupy both levels of Hall 3, with the six theme worlds being clearly distinguishable as a result of the layout. This clear structure will ensure that exhibitors and visitors can easily find their way and that each sector has the space to express its own identity.
Viscom Frankfurt will take place at the Exhibition Centre Frankfurt from 5 to 7 November 2014.