HP used Heimtextil 2015 in Frankfurt last week to introduce its third generation WallArt. Cloud-based service that helps simplify the design, visualisation and production of customised wall graphics applications.
New features of HP WallArt 3.0 include:
- A plug-in for website/blog integration
- A ‘startup’ kit to set up a webpage.
- JDF/Rip automation enabling sending print-ready files directly from Web2print.
- Dropbox enabled
- Templates
“HP has been engaging, and collaborating, with young and professional designers to help them to realise the limitless possibilities of digital print and latex technologies within interior decoration,” said Joan Perez Pericot, worldwide marketing director, Large Format Sign and Display Division, HP. “HP technology has enabled them to push creative boundaries and produce highly creative wall decorations with faster turnaround times. The new version of HP WallArt is all about driving new business for HP Latex customers, by seamlessly and quickly connecting them with the front-end retailers and ecommerce sites. The new functionality can open up new customers segments and ultimately bring in new revenues.”