PrintIt! goes green

PrintIt! goes green

PrintIt! has gone green. The initiative designed to showcase the career opportunities offered by print, has unveiled its new 'green' identity being rolled out across all its collateral. The new-look centres on an update to the familiar logo, which is now a vibrant green, reflecting the environmental-based learning modules introduced into the 2009/2010 PrintIt! course, as well as the printing industry's commitment to use sustainable and eco-friendly substrates and print processes.

Paul Evans, project director of PrintIt! said: "We felt it was important to project the industry's commitment to sustainability and the environment into PrintIt!, which we have achieved through placing a greater emphasis on environmental issues in the course and final competition. The new logo enables us to maintain PrintIt!'s core objective of attracting young, talented people into print, while reflecting a new direction based on the importance of sustainability in the utilisation of printed material and print production."

This coming year, the focus of the PrintIt! competition will be to present a print-based eco-friendly campaign to promote Fairtrade products in supermarkets. By introducing the element of the retail sector, the student's scope of learning can be expanded during the course to include large-format printing, and a wider variety of end product promotional items, which will take into account environmental and sustainable issues during the design and production process.

Finalist students and their teachers selected from the 2009/2010 competition entries will also be invited to attend the annual awards ceremony at Ipex 2010.