During three focus days from Wednesday 4 November to Friday 6 November, a framework programme for viscom 2015 visitors will cover major themes in digital communication, POS packaging, POS display and advertising technology. Lectures will be complemented by workshops and Lunch and Learn sessions.
The first day will be chiefly dedicated to digital signage providers and consumers, advertising technicians, content producers, creative designers, concept designers and branded companies, marketing managers and media/agency professionals. Questions will include ‘how can we effectively combine analogue media with digital?’ The current state of affairs in the Digital Out of Home DOOH will be discussed by Udo Schendel, CEO of Jost von Brandis Service-Agentur.
Day two’s theme is: ‘POS Packaging and POS display: achieve more with added value. Insights for POS success.’ The sessions will also deal specifically with the POS from a customer perspective.
The session on the third day is: ‘Advertising technology in transition: think new for new customers.’ Experts will cover topics such as ‘Storytelling for spaces. How digital pressure changes interior design’, ‘Sensuality that makes sense’ and ‘New processes for new business worlds’.