Next year, for the first time at the Drupa Innovation Park (dip), there will be an area devoted to business and marketing concepts. Presentations, panel discussions and interviews on the topic will take place on the ‘dip’ stage.
Other ‘dip’ plans have also been unveiled. Julie Watson, spokesperson for CIP 4, again a co-operation partner for ‘dip’, said: “Automation and optimisation are topics that are not only current, but they are also essential objectives to accomplish in order for print service providers to strive in today’s print marketplace. Visit the ‘dip’ to see how JDF can help save time, consumables, and ultimately maximise the bottom line.”
Other areas of focus include cloud integration and associated security aspects. This calls for smart solutions, which will be highlighted in a Process Optimisation and Automation area.
In the Innovations in Printing Technologies area, exhibitors will present key technologies in modern printing and finishing, applications for functional printing, printed electronics and 3D printing and solutions for prototyping, visualisation and workflow.
The other themed areas at dip are Multichannel Publishing and Marketing Solutions, Added Value in Print, and Web-to-Media/E-Commerce.