Talking to a youth undertaking a media training course about journalism recently, I was told that it’s a shame I write about print, an industry on its last legs. I pointed out that it’s not anything of the kind, referencing all the ‘stuff’ that is printed. “Oh but that’s not ‘print’, it’s OOH advertising and wall decoration and clothing ….”. The point I’m making is that the wider world’s perception of what constitutes ‘print’ is somewhat limited. How do we change that? And at the end of the day, does it matter?