A glimpse of an enewsletter from Cestrian this week had us clapping our hands here at Image Reports because it showed that PSPs really are starting to become much more astute when it comes to how they market themselves to potential clients in specific vertical markets. Cestrian really is ‘thinking bigger’, and as such will be featured in our new ‘Think Bigger Report’ for creatives, due to be published this spring. The report is part of a campaign by Image Reports, supported by Fujifilm, to improve the dialogue between the creative and the wide-format sector to establish how print, large-format in particular, can be an innovative medium within mainstream communications' projects, as well as for less well-established – indeed absolutely new – areas of design. If you’ve got something to say about how we can be better doing that as a sector, let me know.
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Lesley can be contacted at lesley.simpson@imagereportsmag.co.uk.