Armani incorporates 3D buckles on new billboards

Fashion house Emporio Armani, has taken its billboard advertising to new heights with the use of large format 3D printing.

Using its Massivit 3D printer, wide-format PSP Colorzenith Milan has produced two oversized eagle buckles - exact replicas of those found on Armani belts in its latest collection – for use on two billboards. The first features an eagle, 2.1m x 1.2m, finished with metallic silver paint, bevelled plexiglass and glitter inserts. The1.8m x 1.3m eagle belt buckle for the second billboard was finished in chrome silver metallic paint and matt silver.