StackaWraps adds Eco 3D display range to offering

Following 18 months of development and a £200k investment, StackaWraps has added a new Eco range to its flat-pack 3D photorealistic display offering.

Known for its textile-based 3D products, StackaWraps’ new Eco range uses printed card wraps around an internal frame to provide fully recyclable 3D displays. Three 3D products make up the Eco offering. Firstly, the 3D Standee, available at 5ft or above and fitted with a strut at the back, ships in kit form and assembles in minutes and can last for six months. Packed two per box, they can be placed at the front, sides, or above cases of stock to provide the ultimate in brand visibility. The Shelfie is StackaWraps’ version of the traditional FSDU - whereby what looks like a supersized product opens up to house the real products inside. The number of shelves is dependent on stock size and weights specifications. The bridge units form a display between two product replica ends. Simon Kelly, marketing director for StackaWraps Global, said: “We are ticking all the boxes all at the same time. The market has been crying out for these kinds of displays for ages. We are being contacted on a daily basis by brand managers, marketing directors and agencies representing some of the biggest FMCG, CPG brands - they just love what we are doing and our studio is filling up with sample products as they are being sent in to be photographed. As far as costs go, I sometimes have to double check when I stand in front them, they are so bold and capture every single detail. No wonder these units are catching on big time in the market as they are such value for money and so far ahead of anything else out there” Natasha Leigh, StackaWraps CO, added: “We have teamed up some huge players in the international print arena to share our 3D wrap technology. We are already active in 16 countries and it is growing at a phenomenal rate.” StackaWraps has formed partnerships with some of the world’s biggest print service providers that license the technology as an approved manufacturing partner (AMP), enabling the system to be manufactured regionally reducing carbon footprint and meeting maximum cost efficiency for international sales. One partnership company selling the new displays is Italian print and packaging manufacturer Redbox, which is also adding a high gloss PLA lamination film for a glass effect finish, and which is also compostable. StackaWraps stresses it can handle curvature without distortion and get the printed photorealism that makes the finished product an almost exact replica of the original being copied. Richard Peter, co-founder, said: “One thing that is important in this competitive marketing is giving the consumer the sensory experience, and these disruptive displays certainly do the job well.”