Ahead of the 2023 NFL Frankfurt Games, MacroArt has wrapped a boat, called ChampionShip, in the colours of the defending Super Bowl champions Kansas City Chiefs.
The company - which has just announced its acquisition by US-based Moss Inc - collaborated with American signage company bluemedia to deliver the sailing showstopper.
A MacroArt crew of ten embarked on an eight-hour trip from the St. Neots headquarters to Frankfurt to transport the necessary materials and begin the three-day install on the boat, which was in water during the process. This meant the install crew required floating access equipment to help them gain access to all the boat’s hard-to-reach places.
The structure of the vessel and the limited time available for surveying posed additional hurdles. MacroArt measured as much as possible within the given time constraints and worked closely with the bluemedia and Kansas City Chiefs’ designer to ensure that the artwork was the correct fit.
The decision to cover the entire boat in red pre-coloured vinyl facilitated the process of fitting individual assets seamlessly. MacroArt took spare prints just in case of any unexpected setbacks, involving some challenging installation conditions. ChampionShip was positioned under a bridge for protection from the heavy rainfall while the MacroArt team fitted the 1,500m2 of self-adhesive vinyl, as well as Kansas City branded flags which adorned the vessel.
MacroArt account director, Tom Jackson, said: “Our goal was to deliver world-class branding for the Kansas City Chiefs. The project required unwavering commitment and adaptability. Through our close collaboration with bluemedia and the Kansas City Chiefs, we were able to make this project a tremendous success.”
The project between MacroArt and bluemedia exemplified the power of international teamwork. Initially stemming from bluemedia's relationship with the Chiefs in the USA, MacroArt's involvement brought the project to fruition in Europe through its branding expertise.
RJ Orr, EVP and partner of bluemedia, said: "The partnership between bluemedia and MacroArt has proven to be a tremendous success, underscoring the exceptional teamwork that went into this project. Being responsible for the branding of a globally recognised sports brand is a big responsibility - but that is where MacroArt thrive."