Ipex organiser Informa Print and Media Group has commissioned a global study to analyse the market ahead of the 2014 show in London.
The strategic research will looking at how the global print market is evolving by investigating key trends, demographics and the continuing impact of digital and other emerging technologies. Respondents will also be able to give their insights and opinions on Ipex 2014.
"In this fast evolving multi-channel communications mix, it is important for us to understand the needs of the market to ensure we deliver a compelling and highly relevant industry event in 2014," explained Trevor Crawford, director, Informa Print and Media Group. "Once this in depth study concludes at the end of this year, we will of course share the outcome with the industry as soon as it is available."
With 500 days to go until Ipex 2014 kicks off there are 225 exhibitors signed up to Ipex 2014, accounting for 63% of the available floorspace. The results of the new research will be used to help define the show.
www.ipex.org/2014