HP will show Indigo and Scitex printing systems at Packtech 2013, 27-28 February, via a ‘Digital Supermarket’ themed stand. The ‘Supermarket’ will be stocked with hundreds of consumer items that demonstrate the versatility of digital printing and how it can be used to differentiate products in an increasingly competitive retail environment.
In addition to the vast array of real-life packaging examples featured’, large-format applications will be on display to demonstrate the different ways packaging converters can drive new business opportunities with complementary retail applications. Applications printed on the HP Scitex FB7600 Flatbed Industrial Press include retail POP/POS displays, CDUs (counter display units), FSDUs (free standing display units) and pallet displays.
Mark Rowland, regional business manager, Greater Western Europe & UK&I, HP Scitex Industrial, said; “The HP Scitex FB7600 excels at handling corrugated board, and combined with variable data, this helps them to react quickly to market opportunities while adding value to the packaging and services they can provide to both existing, as well as new customers.”