It has emerged that the walkways used by crews from Oxford and Cambridge University boat clubs as they made their way from the boathouse to the Thames slipway for the BNY Mellon Boat Race this year, were printed on a UV flatbed printer onto a polymeric base media from Applied Media. The printed graphics were then protected with a propriety laminate and incorporated crystalline aggregate.
The remit was for a highly durable floor applied graphic to cope with a wet environment. The system had to be inherently safe and slip resistant for the crews and spectators to walk over and withstand some vehicular traffic. It also had to be installed quickly within a fixed timetable, stable in situ, easy to remove and be reusable.”
The solution from Applied Media was to adapt its surface graphics system to provide two branded walkways, each approximately 4m x 16m. The panels boldly displayed the name of BNY Mellon, the global financial services provider.
Business development director for Applied Media, Larry Walsh, said: “Our parent company, working with TfL, delivered the 120 kilometres of temporary games lanes for the 2012 London Olympics and Paralympics last summer. The base technology and experience gained in that type of environment has been the inspiration behind the overall development of this branding system.
“The graphics are usually applied internally or externally directly to the substrate and easily removed after use. In this instance though the graphics were adhered to a rubber backing enabling them to be rolled out very quickly and later cleaned and rolled up to be used again.”