Dr. Steven Althaus, director brand management BMW and marketing services BMW Group, will present the keynote address at the Fespa Global Summit taking place on the 6 - 7 March 2014 in Munich.
Other speakers at the event include people from McCann Worldwide, BSKYB and Mitsubishi.
Althaus will provide insights from his exploration into the role print plays in the broader brand communication at BMW Global.
An estimated 150 delegates will attend the summit, which sets out to be a thought leadership event that provides an opportunity for printers to connect and network with industry peers and brand owners, as well as senior representatives from marketing agencies from around the globe.
Printers will also attend interactive seminars and workshops from experts in sales and marketing, including ‘Change Management and how to maximise your leadership potential’ led by Folker Wrage, owner and founder of Wrage/Antwort, and former chief creative officer of creative agency McCann Worldwide and Cannes Lions judge.
As part of a two-day summit package, delegates will also gain access to exclusive Fespa research including the World Wide Survey. Register by 14 February 2014 for special rates. You can find out more about the event on our events page.