Esko will join Popai (the international association for Point of Purchase Advertising) at EuroShop, a retail trade fair (Düsseldorf, 16 - 20 February) to present retailers and brand owners with design, visualisation and production solutions for POS.
A special focus will be on Esko Store Visualizer that enables realistic, real-time visualisation of the display designs on virtual shelves – shown during the fair on a huge 3D screen.
Esko will work with Reproteam, an Austrian large-format print service provider, to show finished POS displays developed for a global Scandinavian supplier of household goods. Designed by the creative department of Reproteam, these will be made of ReBoard and printed on an industrial LF digital printer and finished on an Esko Kongsberg digital cutting table.