Fespa is launching a Printeriors showcase and conference alongside its main event in Cologne, 18 - 22 May. It will target the design community, highlighting the creative potential of using print to realise interior design concepts for retail, residential, corporate and hospitality settings.
Roz McGuinness, divisional director, Fespa, said: "Print is making substantial inroads in the realms of architectural design and interior decor, from walls, floor coverings, textiles and decorative surfaces to furniture and accessories. With Printeriors, we aim to illustrate print's creative potential to interior designers, architects, and other specifiers of interior decor. Printeriors will set out to inform, educate and inspire the design community, increasing awareness of print's capabilities and stimulating demand for printed interior decoration."
She added: "Of course, Fespa's core audience of printers and signmakers will also benefit considerably from Printeriors. A large number of exhibitors at Fespa 2015, Fespa Fabric and European Sign Expo are already offering solutions specifically for interior decor applications, so many service providers in our community are already actively involved in this segment, or eyeing its potential. Running alongside the Fespa 2015 Global Expo, Printeriors is the perfect environment for graphic professionals to explore interior decor applications as an avenue for possible diversification."
The intention is for Printeriors to provide a physical showcase of printed interior applications, presented through a series of room sets to represent different commercial and domestic interior environments. The room concepts will be realised by printing industry suppliers and/or their customers, with the emphasis on creativity and innovation over technology or process.
On Thursday 21 May, Printeriors will provide a conference programme covering interior applications, materials, designs, techniques, trends and case studies. The sessions will be led by European designers who are actively using print to bring their ideas to life.